Commercial real estate marketing is the most important thing that you can do if you own commercial real estate. Things you need to do to market your property for lease are as follows:
Marketing Materials
Put together a professional flyer outlining the spaces for lease. A good flyer will have pictures of the shopping center or office building and the space, information on the space such as its size and dimensions as well as location in the property, a site plan of the property, demographic information about the market area, traffic counts of the adjoining streets, an aerial depicting the area and showing other traffic generators, and your contact information.
Leasing Signage
You should have a sign at the main entryways and corners of the property as well as a sign in each vacancy in the property which has your contact information. Always have these signs done professionally.
Vacancy Preparation
Showing the space in a positive light is tantamount when marketing it. Have the space thoroughly cleaned with old or stained carpeting removed if it doesn’t show well, the walls repaired and painted, and ceiling tiles and light fixtures repaired and cleaned. You can stage the unit to help in leasing it. If it is unlikely that the next tenant can utilize the improvements in the space, remove them and place the space in a “vanilla shell” condition. Remember to also make sure that the outside of the space looks clean and fresh. Continue Reading
