In commercial real estate agency, you need good listings if you are going to grow and thrive in your property market. Good listings will give you a better database and more qualified enquiry. When the market gets tough, these two factors will get you through. Your database is your source of opportunity.
You can develop a presentation model which focuses your listing sales pitch and system. Here are some ideas to help:
- Every listing that you pitch for should be a prepared process. That means inspecting the property before the presentation, and understanding the precinct in which it’s positioned. Take plenty of photographs of the property so that you can use the photographs as a ‘slide show’ on your lap top computer during the presentation. This has far more impact on the client than showing them other properties or general presentational slides. The client’s property is more important to them than anything else. That is why the photographs of their property attract their attention and sustain it. You can talk to the pictures and they will listen.
- Your confidence in the presentation should come through in many aspects. This will be in how you appear, your knowledge of the property, the facts and performance of the local property market, the needs of the client, and your strategy to handle their property pain. If these elements are lacking in any way, it is likely that you will not win the listing.
- The pitch for the property listing should be a two way process. This means plenty of questions to the client built around your ideas and strategies; this helps break up your listing pitch and the client does not feel that you are ‘selling them’.
- The client wants to be understood from the outset so respect their ideas and needs through deliberate questioning. When they say something, ask more questions around it and paraphrase their comment into your words. This shows the client that you respect and understand their opinion. Continue Reading
